Public Health England: Change4Life 10 Minute Shake Ups with Disney

This case study shows how Change4Life, the UK public health programme, and Disney, the entertainment company, partnered to tackle the UK's obesity crisis by encouraging children to do bursts of activity.

Public Health England: Change4Life 10 Minute Shake Ups with Disney

OgilvyOne UK

Campaign overview

England is facing an obesity crisis, with over a third of UK children being overweight. Yet 79% of parents with an overweight child do not recognise it – and of those that do, 41% do not see a health risk. Furthermore, parents tend to overestimate how active their children are. Clinical guidelines state that children should do at least an hour of moderate or vigorous physical activity every day. This improves heart health, bone health and maintenance of a healthy weight (linked to reduced risk of...

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