Toys R Us: Results R Us

This case study explores how Toys "R" Us, the toy retailer, made use of both online and offline marketing to grow its loyal UK user base and drive strong sales volume.

Toys "R" Us: Results R Us

Periscopix

Campaign overview

Toys "R" Us aspired to maintain a 10:1 ROI while increasing its marketing spend, integrate its pay-per-click with other channels, turn new users into loyal customers and tap into strong direct response and user engagement using YouTube and AdWords for video. By getting very granular and serving highly personalised ads, the toy retailer managed to do all this and more.

Strategy

Everyone remembers the excitement of a trip to the toy store as a child, running around the aisles and trying to choose what to get with their hard-saved pocket money....

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