MoneySuperMarket: An EPIC reactivation
Proximity London
Campaign overview
MoneySuperMarket is committed to helping customers save money on household bills. The trouble is, its customers were too busy doing other things, with over 74% disengaging from the brand's emails, on which it is almost entirely reliant for outgoing communications, in the first three months of being acquired.
This campaign set out to get them back, targeting 1.8 million previous customers who had lapsed over the preceding six months to four years.
In a move away from business-as-usual work, the team created three epic-looking, animated emails that reactivated hundreds of thousands of...