The Quilliam Foundation: #notanotherbrother
Verbilisation
Campaign overview
The Quilliam Foundation, a counter-extremism thinktank, set out to try to stem the increasing number of young UK Muslim men and women being radicalised by ISIL – largely through ISIL's massively-funded and incredibly effective social media presence.
Analysts identified that the target audience should not just be those considering going to Syria themselves, but also those who offered tacit support to ISIL's aims – such as disseminating its propaganda – without realising the potentially fatal effect it could have, often on those closest to them.
The result was the most viewed counter-extremism campaign...