Change 4 Life: World's first Sugar Accumulator

This case study shows how Change4Life, the UK public health programme, made sugar levels visible at the point of purchase, driving an increase in low-sugar purchases.

Change 4 Life: World's first Sugar Accumulator

MEC UK

Campaign overview

The average Briton consumes an alarming 175 sugar cubes each week, often unwittingly. Many want to cut down, but struggle because sugar in our diet is hidden.

By making sugar visible at the point of purchase, the barrier of a consumer having to manually track the amount of sugar in their diet was removed.

For the first time, shoppers were able to see the accumulation of sugar in their basket while they shopped – which drove a significant purchase increase in all low-sugar badged products.

Strategy

In the real...

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