Women for Women International: Turn a woman's life around

This case study describes how Women for Women International, a charity that supports women survivors of war, employed a direct mail campaign to drive donations and sponsor numbers in the UK.

Women for Women International: Turn a woman's life around

LIDA

Campaign overview

In war-torn countries, women suffer unimaginable horrors. Raped, mutilated and abused, they are left with no future once the militia moves on. Right now, women around the world are left with shattered dreams and shattered lives.

Women for Women International is an extraordinary charity, led by passionate women with a desire to transform the lives of women like them who hold strong hopes, dreams and ambitions but are living in dire circumstances.

The charity enters villages, identifies trades in need and trains women to read, write and run...

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