HomeServe: How a radiator key unlocked a whole new market

This case study shows how HomeServe grew its market share using customer data and behavioural insights.

HomeServe: How a radiator key unlocked a whole new market

MEC UK

Campaign overview

Specialist home emergency insurance provider HomeServe wanted to grow market share in a highly competitive and mature market while retaining its direct response rigour.

Using customer data and behavioural insights, the team found specific searches on eBay within the Home and Garden category (such as heating, boilers and even radiator keys) that were often followed by purchases of emergency home cover.

By getting one step ahead in the consumer journey, HomeServe ensured it was able to have an influence as a first preference, even as a...

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