Ferrero UK: Kinder Surprise - Storymakers
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Campaign overview
Following the success of high profile licence agreements with brands such as Disney and Mattel, Kinder Surprise wanted to build equity in their own-range toys under their existing 'Treat for the Imagination' proposition.
The campaign needed to generate maximum reach and awareness during the Easter period, a highly competitive and saturated season for confectionery.
Using multiple channels to create a place where children's imaginations could be brought to life using Kinder Surprise toys, the brand's toy range gained real value in the eyes of consumers, with value-for-money results
Strategy
To elevate...