Capital One: Credit revelations

This case study shows how Capital One, the financial services provider, launched a service to show customers their credit eligibility before applying, to gain new customers.

Capital One: Credit revelations

Proximity London

Campaign overview

70% of credit applications fail. When they do, it lowers the applicant's credit score, something most didn't even realise. Capital One's mission was to launch QuickCheck, a tool that shows customers their credit card eligibility, without affecting their credit score, before they apply.

Capital One acknowledged the very real fears and confusion shared by people with poor credit and set out to engage them with a credible, empathetic and innovative campaign that was hard to ignore.

Credit Revelations delivered record levels of response and action from any single Capital One campaign, leading...

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