THE OUTNET: Sergio the shoe hunter

This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.

The Outnet: Sergio the shoe hunter

Leo Burnett London

Campaign overview

THE OUTNET sells previous season fashion at a discount. It was an outsider in the elite fashion world but had ambitious growth plans.

This campaign significantly multiplied THE OUTNET's brand awareness, sales, KPIs and social activity, demonstrating that a small brand can break into the big fashion league using a brilliant low-budget idea.

Strategy

To attract women who love designer fashion, THE OUTNET needed to make its mark as an innovative fashion player – and there is nowhere better to do this than London Fashion Week, observed with passion...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands