Internet matters: Protect their curiosity
Table19
Campaign overview
With the rise of smart internet-ready devices, more and more children are going online unsupervised, and stumbling across inappropriate content that they find distressing.
Internet Matters, a newly- established body, successfully brought the issue to the attention of more than a million parents and showed them how to easily set up parental controls to protect their kids.
Strategy
Internet Matters knew that parents were aware of online dangers to their children but didn't know how to combat them.
The campaign sought to show how easy it is for children to unwittingly find...