Internet matters: Protect their curiosity

This case study shows how Internet Matters, a UK campaign to raise awareness of the risks of unsupervised internet use for children, brought the issue to the attention of over a million parents.

Internet matters: Protect their curiosity

Table19

Campaign overview

With the rise of smart internet-ready devices, more and more children are going online unsupervised, and stumbling across inappropriate content that they find distressing.

Internet Matters, a newly- established body, successfully brought the issue to the attention of more than a million parents and showed them how to easily set up parental controls to protect their kids.

Strategy

Internet Matters knew that parents were aware of online dangers to their children but didn't know how to combat them.

The campaign sought to show how easy it is for children to unwittingly find...

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