TLC Marketing UK: The campaign for added value everywhere

This case study describes how TLC Marketing, a promotional marketing agency, tried to grow FMCG clients in the UK.

TLC Marketing UK: The campaign for added value everywhere

Campaign details

Agency: TLC Marketing UKClient: TLC Marketing UKCategory: B2BCountry: UK

Background

TLC Marketing is a rewards and loyalty agency, focusing on value-added promotions. Brand cruelty, as TLC calls it, in the form of discounting, bundling and price promoting, is a major challenge that brands and retailers face. New research from the Institute of Promotional Marketing (IPM) has shown that of the £55bn UK companies spent on promotional marketing in 2013 only 26% was on value-added promotions - the rest was on price promotions....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands