TLC Marketing UK: The campaign for added value everywhere
Campaign details
Agency: TLC Marketing UKClient: TLC Marketing UKCategory: B2BCountry: UK
Background
TLC Marketing is a rewards and loyalty agency, focusing on value-added promotions. Brand cruelty, as TLC calls it, in the form of discounting, bundling and price promoting, is a major challenge that brands and retailers face. New research from the Institute of Promotional Marketing (IPM) has shown that of the £55bn UK companies spent on promotional marketing in 2013 only 26% was on value-added promotions - the rest was on price promotions....