ING Bank: How puppets shook up savings in the Czech Republic
Campaign details
Agency: McCann-Erickson Prague spol. s r.o. / MomentumClient: ING BankCategory: Brand BuildingCountry: Czech Republic
Background
The ING Konto savings account has traditionally been the key product of ING Bank.
It was launched in 2001 as a unique product – the first pure savings account with a high interest rate and zero fees. Moreover, clients did not have to change bank to open it, and it could be managed over the internet.
Communication was based on a description of its basic...