SisalPay: GoBeyond - the fast lane for Italian ideas

This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.

SisalPay: GoBeyond - the fast lane for Italian ideas

Campaign details

Agency: BLINKClient: SisalCategory: Innovative Idea or ConceptCountry: Italy

Background

SisalPay is the Italian leader for Payments and Services and its growth is based on velocity, technology and innovation.

The competitors (post offices and banks) offered the same service in a more old fashioned way and with a worst customer experience.

The client wanted a campaign that could communicate in an innovative way its 3 main values and also to be beneficial for Italy, following the concept of "GiveBack".

National context of the...

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