Hailo Ireland: 'We're so local' regional
Campaign details
Agency: Guns or KnivesClient: Hailo IrelandCategory: Product Launch/Relaunch/ Trial campaignsCountry: Ireland
Background
Following the great success of the launch of the HAILO the taxi app in Dublin and then in the main cities of Cork, Limerick & Galway Hailo needed to continue to expand their market size with a nationwide roll out.
They also needed to defend their position as market leader against the threat posed by competitors Uber and cement their footing as the number one taxi app for both drivers and passengers across...