Barefoot Wine: Barefoot roadshow 2014
Campaign details
Agency: Stein Promotions GmbHClient: E. & J. Gallo WineryCategory: Retail or Trade MarketingCountry: Germany
Background
Barefoot Wine provides high-quality wine in the value-for-money segment. Even though the Barefoot Wine fan base was steadily growing in Germany, brand awareness must be raised further in Germany.
Parallel to other marketing activities, the idea was to hold an in-store promotion which benefited retailers and boosted sales, while also generating product contacts with clear added value.
The environment was highly competitive. Besides a proven taste benefit, it was important to...