Barefoot Wine: Barefoot roadshow 2014

This case study shows how Barefoot Wines, part of E&J Gallo, increased sales and awareness of product and brand in Germany through an experiential campaign.

Barefoot Wine: Barefoot roadshow 2014

Campaign details

Agency: Stein Promotions GmbHClient: E. & J. Gallo WineryCategory: Retail or Trade MarketingCountry: Germany

Background

Barefoot Wine provides high-quality wine in the value-for-money segment. Even though the Barefoot Wine fan base was steadily growing in Germany, brand awareness must be raised further in Germany.

Parallel to other marketing activities, the idea was to hold an in-store promotion which benefited retailers and boosted sales, while also generating product contacts with clear added value.

The environment was highly competitive. Besides a proven taste benefit, it was important to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands