Coca-Cola: Share a Coke gallery

This case study demonstrates the continuation of soft drink brand Coca-Cola's #ShareaCoke campaign in Ireland in 2014.

Coca-Cola share a coke gallery

Campaign details

Agency: Verve, The Live AgencyClient: Coca-ColaCategory: Product Launch/Relaunch/ Trial campaignsCountry: Ireland

Background

In 2013 the brand had launched into the Irish market with the Share a Coke campaign that saw the brand replace its iconic logo with over 250 of the most popular Irish names. Overall the brand had performed very well throughout 2013 -the Share a Coke campaign recognition was above norm and drinking intention had remained high. However while the campaign had been performing well maintaining this into 2014 was the immediate challenge.

The...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands