50 years of Fiesta Ferrero
Campaign details
Agency: BITMAMA SRLClient: FERREROCategory: Integrated CommunicationCountry: Italy
Background
In the last years, business was getting a little weaker considering that the Fiesta core target is older generations and these consumers decreased year by year.
So, it was important to give a boost to the product and create penetration among the younger generations. It's not easy to survive in the snacks' scenario: the competitors were huge (e.g.: Mulino Bianco) and healthier kinds of snacks had been introduced to the market.
The challenge was to create a role...