VIER: Stalker

This case study explains how the Dutch-language Belgian TV channel Vier marketed its new series Stalker with a social media campaign that emulated the new thriller's spookiness.

VIER: Stalker

Campaign details

Agency: BBDOClient: VIERCategory: Direct 1:1 Communication & Digital CommunicationCountry: Belgium

Background

VIER (Four) was the challenger TV channel in Belgian. The market was very competitive.

VIER had an average market share of 14.4%. The big competitors of VIER were VTM and EEN.

Stalker was being broadcasted on Sunday at 21.30. VTM was broadcasting Dennis van Rita and EEN was broadcasting Best Friends (both successful soaps).

The channels need to announce their new programs and series in a creative way to make the difference.

Objectives...

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