Heineken Ireland: Heineken DAMOC coolers
Campaign details
Agency: Guns or KnivesClient: Heineken IrelandCategory: Innovative Idea or ConceptCountry: Ireland
Background
Heineken had been leading the extra cold segment since it introduced the innovation Heineken Extra Cold product in 2006. Maintaining this lead was no mean feat for the brand with competitors copycatting their campaign advances. This was met with the increasing difficulty of achieving standout at the point of purchase, and brands constantly looking to 'first to market' ideas for each new campaign.
The research showed that 33% of consumers are still undecided on...