JCDecaux: Unpaid bills
Campaign details
Agency: BBDOClient: JCDecauxCategory: B2BCountry: Belgium
Background
JCDecaux is specialised in outdoor advertising and dedicated to delivering the highest quality out-of-home advertising solutions combined with first-class public services such as bus shelters, city bikes, urban furniture, etc.
There are two big players in the market. JCDecaux and Clear Channel both own 50% of the the market share. JCDecaux needs to stay ahead.
The digital evolution of the JCDecaux products was the main driver for innovation and reconsideration.
Objectives
- Obtain presentation meetings to inform Belgium's most important advertisers about this...