JCDecaux: Unpaid bills

This case study shows how JCDecaux, the outdoor advertising company, focused upon the digital evolution of its products to generate business leads and stay ahead of its main competitor in Belgium.

JCDecaux: Unpaid bills

Campaign details

Agency: BBDOClient: JCDecauxCategory: B2BCountry: Belgium

Background

JCDecaux is specialised in outdoor advertising and dedicated to delivering the highest quality out-of-home advertising solutions combined with first-class public services such as bus shelters, city bikes, urban furniture, etc.

There are two big players in the market. JCDecaux and Clear Channel both own 50% of the the market share. JCDecaux needs to stay ahead.

The digital evolution of the JCDecaux products was the main driver for innovation and reconsideration.

Objectives

  1. Obtain presentation meetings to inform Belgium's most important advertisers about this...

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