KBC: 5 euro

This case study describes how one of Belgium's biggest banks, KBC, built upon its past association with summer music festivals to develop a unique campaign to engage teenagers.

KBC: 5 euro

Campaign details

Agency: BBDOClient: KBCCategory: Event MarketingCountry: Belgium

Background

KBC was a top 3 bank in Belgium.

One of their key objectives was to recruit new clients amongst youth.

For this purpose, the bank was sponsor for different music summer festivals since years. Each sponsor brand received a lot of tickets from the organisation. In the past, they just gave those tickets through different simple contests.

KBC wanted to be more innovative and to give free tickets for the Pukkelpop Festival in a unique, engaging way. They wanted to create...

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