The march of the Millennials

This article examines what Millennials are like as consumers and how best to market to them.

The march of the Millennials

Caroline Hayter Acacia AvenueAlex Dewdney qualitative researcher

In the September issue of Market Leader, a group of Millennials explained why they were often described as 'the disruptive generation'. In this article, Caroline Hayter and Alex Dewdney examine what this generation are like as consumers – and how best to market to them.

Millennials are not a new topic to marketers, but their impact is finally making its way far beyond the first question that marketers ask, which is: 'How to market to them?'

There are more than 1.8 billion Millennials...

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