Trust Hall of Shame

Judie Lannon

Judie Lannon introduces the Q1 2016 issue of Market Leader which focuses on the crisis of trust that is fast developing with one company scandal following another.

Trust Hall of Shame

Judie Lannon

Trust Me, Trust is Dead is the title ex-PR man Robert Phillips gave his book on which our lead article is based. As one company crisis follows another, Phillips argues that crisis management is not the solution: indeed, it is part of the problem. The skills of crisis management have allowed senior managers to believe that some kind of communication, special PR magic, will somehow salvage, or at least mitigate, the disaster.

In Phillips' view, the real issue is leadership, with leaders failing to recognise that the world is a very much more...

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