Brown-Forman mixes experiences and stories
Geoffrey PrecourtWarc
Storytelling and whiskey go hand in hand.
For Brown-Forman Corp.'s most storied brand, the narrative tracks back nearly 150 years, when Jack Daniels himself would travel from one country fair to the next, engaging would-be customers with tales of the care of creation that went into every bottle of the amber-colored product … and even offering a sip, on occasion, to seal the deal.
"It's a core part of who we are," Jason Loehr, Vice President/Director of Global Media & Insights at Brown-Forman, told the 2015 Association of National Advertisers'...