Fresh blood: how Red Cross Connection crowd-sourced a new generation of blood donors.

This case study shows how the Singapore Red Cross, a global humanitarian charity, created an app to aid the recruitment of blood donors.

Fresh blood: how Singapore Red Cross crowd-sourced a new generation of blood donors

Strategy:

Every year, Singapore Red Cross faces the challenge of raising the required blood supply to meet the nation's needs. Despite the support of existing blood donors, the growing demand makes finding new blood donors a critical part of the strategy, with the Singapore youths identified as being key to recruiting the next generation of blood donors.

Hard objectives included increasing blood donation, increase new donor recruitment and identify donors for needed blood types.

Apart from the yearly awareness campaigns, the Agency believed a longer-term solution was...

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