New habits of successful 2015 marketers

This event report outlines some of the main challenges facing marketers and how they are tackling them, based on research by the Association of National Advertisers (ANA), GfK and McKinsey.

The new habits of successful 2015 marketers

Geoffrey PrecourtWarc

Even as various forms of digital marketing continue to open new means of consumer engagement, marketers in late 2015 report – just as they did in 2014 – that the pace of new technology is their most vexing problem.

"For much of the past ten years, business and marketing have been forced to play a game of catch-up," Bob Liodice, president/ceo of the Association of National Advertisers (ANA), told the organization's 2015 Masters of Marketing Conference in Miami Beach, Florida.

"Each new wave of technological innovation triggered new customer behaviors...

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