The new habits of successful 2015 marketers
Geoffrey PrecourtWarc
Even as various forms of digital marketing continue to open new means of consumer engagement, marketers in late 2015 report – just as they did in 2014 – that the pace of new technology is their most vexing problem.
"For much of the past ten years, business and marketing have been forced to play a game of catch-up," Bob Liodice, president/ceo of the Association of National Advertisers (ANA), told the organization's 2015 Masters of Marketing Conference in Miami Beach, Florida.
"Each new wave of technological innovation triggered new customer behaviors...