Reaching full potential: Examining attitudes to programmatic across the global advertising ecosystem - APAC Report

This report examines attitudes towards programmatic advertising in Asia-Pacific from a survey of over 200 professionals in the region.
  • Programmatic is used by 77% of digital advertisers and seen as vital to future digital advertising by 92%.
  • Both buy-side and sell-side respondents believe that programmatic can deliver more efficient and more effective advertising campaigns.
  • A significant hurdle to using programmatic to its full potential is a lack of understanding and transparency across the ecosystem, which can be addressed through education and increased use of viewability metrics.
  • Mobile is a key area in APAC, which comes with its own challenges; the ability to monitor effectiveness is the most prominent....

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