How La Quinta Inns & Suites blocks bot fraud
Stephen WhitesideWarc
La Quinta Inns & Suites wants as many guests as possible to visit its hotels – but the company is considerably more discerning when assessing the type of visitor received by its digital advertising.
So committed is the Irving, Texas-based enterprise – which runs hotels in 48 states across America – to tackling the issue of bot fraud that its mission to weed out these unwelcome interlopers in the online ecosystem begins with requests for proposals (RFP) and applies all the way through to real-time, in-campaign measurement.
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