European marketing activity outpaces Asia and Americas with GMI of 58.8
World Economics
- Trading conditions strengthening in all regions
- Global expenditure on traditional media slowing
- Staff levels continue to rise in all regions
Overview
The Global Marketing Index (GMI) for November registered a value of 54.9, down by 0.3 on its value in October. Marketers are continuing to experience solid business activity across the world at a steady pace. Buoyant marketing activity was recorded in Europe (58.8) but more muted growth was reported in Asia-Pacific (53.7) and the Americas (51.1) regions. Europe was the only...