Digital Consumer View 2015 (Asia): A channel, device and content preference study

This research article investigates which digital marketing channels drive the most purchase conversion across Asia.
  • The 2015 survey covered 1200 digital consumers from Singapore, Indonesia, Malaysia, Thailand, Hong Kong and Mainland China.
  • It demonstrates that shoppers across Asia are more responsive to email marketing than other digital channels including social media, brand apps, SMS or chat apps.
  • Social media drove the second largest number of purchase conversions.
  • Smart, well timed content is key to engaging customers, with 52% respondents citing the 'sheer volume; of emails cited as the most common reason for unsubscribing, with irrelevant content as runner up....

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