As Indonesian E-Commerce Takes Off, Is Your Brand Ready? Think With Google’s brand building tips for Indonesia
Lia Alexandra Romualdez Broekman South East Asia Marketing – Google
Brand building: that initiative you don’t need to worry about until your operations are flawlessly optimized, revenues are booming, and your staff plan is perfectly in place, right? Not anymore. New research conducted by Google in partnership with McKinsey & Company has paradigm-shifting insights for e-commerce businesses large and small.
E-commerce is exploding in Indonesia. Sales are forecast to hit $4.5B by 2016, the number of internet users is predicted to increase...