Mark of a woman: Advertising cosmetics brands in India
Aakriti GoelGrey Group
Marketing to Women in India
This article is part a series on marketing to women in India. Read more.
Rajni Devi used to take 15 minutes in the 1980's. Her daily ritual consisted of bathing with Fuller's Earth and washing her hair with a herbal concoction. She would then open her small steel box and apply some kohl in her eyes. From an adjacent similar-looking box, she would apply some vermillion and make a bindi on her forehead using her thumb. Her 15 minute ritual...