Coke's Clark primes for move to DDB

This event report discusses how Coca-Cola approaches marketing - and the lessons this can provide for agencies.

Coke's Clark primes for move to DDB

Geoffrey PrecourtWarc

What will Wendy Clark's biggest challenge be when she steps back into the agency business after 11 years as a brand marketer? "It's a totally new world," is how she described the new engagement ecosystem at the Interactive Advertising Bureau's (IAB) 2015 MIXX conference in New York.

And it's that transformation which Clark will address in January 2016, when she becomes president/CEO of DDB North America, over a decade after exiting the Austin, Texas-based shop GSD&M, where she had served as svp/director of client service.

Most recently – and very...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands