Coke's Clark primes for move to DDB
Geoffrey PrecourtWarc
What will Wendy Clark's biggest challenge be when she steps back into the agency business after 11 years as a brand marketer? "It's a totally new world," is how she described the new engagement ecosystem at the Interactive Advertising Bureau's (IAB) 2015 MIXX conference in New York.
And it's that transformation which Clark will address in January 2016, when she becomes president/CEO of DDB North America, over a decade after exiting the Austin, Texas-based shop GSD&M, where she had served as svp/director of client service.
Most recently – and very...