Speed Read: Doing Good Better
Yvonne O'BrienHavas Media Group
This Speed Read was originally published in Admap December 2015 issue.
Charitable efforts can be more effective if approached more rationally, even if this means steering clear of charities with a personal connection, avoiding donations to emergency disaster relief and even eschewing Fairtrade products.
Supporting charities through giving up time or money do not always bring the best results. Doing Good Better uses data analytics to examine alternative, more effective solutions.
Doing Good Bettertells readers how their charitable efforts could be more effective...