Books that influenced me
Martin Boddy
As CEO of Jaywing, Martin likes to be hands-on, working on client projects where he feels his experience can add value. He is an expert in strategic marketing planning and a successful entrepreneur with client-side and consultancy experience. With Andy Gardner, the plc's CSO, he founded a specialist marketing and risk analysis consultancy and a contact centre, which both now form part of Jaywing.
1. Commonsense direct marketing by Drayton Bird, published by Kogan Page, 3rd edition, 1993
This was the first marketing book I ever bought. At the time, and for the...