Magic shopper moments

This article argues that advertisers must create a communication infrastructure based around the customer (described as a new 'insta-Shopper'), enabling brands to act 'in the moment' to affect real-time decision-making and sales.

Magic shopper moments

Mary Wallace and Dave CoombsAKQA

In the lust for newness and frequency, the engagement and purchase capability of brands must be as swift as the new 'insta-Shopper'. Business stakeholders must create a communication infrastructure based around the customer, enabling brands to act 'in the moment' to affect real-time decision-making and sales.

The new creativity in shopper marketing

This article is part of a collection of articles on how shopper marketing is evolving. Read more.

An era of shared experience is paving a golden path to purchase – where communications, awareness and transaction...

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