Unlock Amazon's hidden value
Thomas StelterPossible
Thomas Stelter describes how Amazon's ARA, AMS and AAP tools offer rich data on customers and insight into their purchase journey, enabling better targeting and a more effective presence in the store.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
The image of the mad scientist doesn't really lie. They're found working day and night, always dreaming up new things, and unable to explain why they matter
You might think they're confined to fiction, but in...