The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

The new technology in shopper marketing

Sarah GreenGreyShopper EMEA

When more than four in five purchase decisions are made in-store, influencing at the 'first moment of truth' is critical, and technologies such as beacons, AR, IoT and Facial Recognition, when used creatively, can make the difference between consideration and purchase.

The new creativity in shopper marketing

This article is part of a collection of articles on how shopper marketing is evolving. Read more.

There is no doubt that technology is reshaping every aspect of the world around us, influencing even the most dyed-in-the-wool behaviours. But what is...

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