The neuroscience behind 'Epic Split' by Volvo Trucks
Heather AndrewNeuro-Insight
Heather Andrew of Neuro-Insight employs brain-imaging technology to analyse why 'Epic Split', the award-winning Volvo Trucks campaign, had such a strong subconscious impact on the viewer and why this differed between men and women.
I would love to have been a fly on the wall at Swedish ad agency Forsman & Bodenfors when somebody suggested mixing action star Jean-Claude Van Damme with the music of 80s singer Enya and a pair of enormous Volvo Trucks.
The main objective of 'Epic Split' was to demonstrate the new dynamic steering system...