Chase banks on social and mobile to drive sponsorship

This event report addresses how Chase Bank, the financial services group, has made its sponsorship programs more interactive using social and mobile.

Chase banks on social and mobile to drive sponsorship

Stephen WhitesideWarc

Chase Bank's sponsorship portfolio includes several big-tickets properties, from the PGA golf tour and US Open tennis tournament to the Emmy Awards for TV's brightest stars.

But as a specialist in hard numbers, the organisation is eager to maximise the return from its sponsorship investment – pegged at between $60 million and $65 million for JPMorgan Chase & Co. as a whole in 2014, according to IEG – in such high-profile relationships.

And, increasingly, that means moving beyond partnerships simply based around logos in the corners of television...

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