The cultural conditions of sex buying

This case study highlights work for an NGO into "why do men buy sex" and to tackle exploitation in the sex industry by combining cultural intelligence, semiotics and digital methodologies to generate insights.

The cultural conditions of sex buying

Flamingo

Summary

An NGO engaged Flamingo to help them tackle exploitation in the sex industry. Their big question was "why do men buy sex?". Through answering this, we could start looking at ways to disrupt the journeys of sex buyers

Two considerations informed our innovative methodology: firstly, the difficulty, both pragmatic and ethical, of talking to buyers of sex; secondly, our acute awareness that these men do not exist in a vacuum, hence the need to incorporate the influence of culture into our approach.

As such, we combined cultural intelligence, semiotics and digital methodologies...

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