BBC Worldwide: Turbocharging marketing with insight
BBC Worldwide Insight Team
Summary
This entry meets the criteria for this award because of the innovative way insight was transformed, shared and ultimately put at the centre of the decision-making process at BBC Worldwide. A transformed insight capability with extensive research, machine learning of emotions and custom-designed data visualization focused on growing capability in more than 27 countries. A capability-building program called Brand Lab brought together experts, case studies, masterclasses and tools to grow the skills needed to build consumer-led brands. This turbo-charged our brand planning, marketing, sales and other activities, from the...