A 360 degree perspective on the impact of biosimilars

This case study details the Autoimmune Biosimilar Impact Study: the methodology, the types of insights generated, and the actual business impact for global biotechnology company, Biogen, with whom the study's questions were developed.

A 360 degree perspective on the impact of biosimilars

Paul O'Meara, Amanda Baskett, Alessandra Franceschetti and Sam MentzerIpsos Healthcare

Summary

Given the ongoing introduction of 'biosimilars' (subsequent versions of innovator biopharmaceuticals created by a different manufacturer following patent expiry), it is critical to understand how these products will impact current treatment practices – both for the originators of branded products and for those developing biosimilar options.

Ipsos Healthcare's syndicated Autoimmune Biosimilar Impact Study delivers a comprehensive, future-focused solution to this common need. It combines perceptual research among doctors and payers with robust patient-level data from Ipsos' Global Therapy Monitors....

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