IBM: Dispatches from the Wimbledon Championships

This case study describes how IBM, a technology company in the UK, used its partnership with the Wimbledon Championship to showcase its range of technology solutions to raise its profile amongst business decision-makers.

IBM: Dispatches from the Wimbledon Championships

Campaign details

Agency: OgilvyOne LondonClient: IBMCategory: Information Technologies

Executive summary

This case study describes how IBM, a technology company in the UK, used its partnership with the Wimbledon Championship to showcase its range of technology solutions to raise its profile amongst business decision-makers. Companies no longer procure technology just through the IT department, so IBM needed to find ways to reach the wider network of decision makers, compounded by the problem of these decision makers' view of IBM as not relevant to them. IBM identified the best way to...

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