Cirko Film: Cinema delivery

This case study describes how Cirko Film, a film company in Hungary, launched a mobile cinema to raise an audience for the film 'For Some Inexplicable Reason'.

Cirko Film: Cinema delivery

Campaign details

Agency: Young & Rubicam BudapestClient: Cirko FilmCategory: Publishing / Entertainment

Executive summary

This case study describes how Cirko Film, a film company in Hungary, launched a mobile cinema to raise an audience for the film 'For Some Inexplicable Reason'. There is not a great tradition in Hungary for watching Hungarian films at the cinema. Cirko Film created 'Cinema Delivery', a mobile cinema that could be ordered like a pizza, which parked up close to the customer's home, to show the film to a private audience of eight. The concept...

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