Wyeth (Hong Kong): A message from your future baby

This case study describes how Wyeth Maternal, a nutritional supplement for pregnant women in Hong Kong, created a social media campaign to encourage more couples to move towards parenthood.

Wyeth (Hong Kong): A message from your future baby

Campaign details

Agency: OMD Hong KongClient: Wyeth (Hong Kong) Holding Company LimitedCategory: Pharmaceutical / Healthcare

Executive summary

This case study describes how Wyeth Maternal, a nutritional supplement for pregnant women in Hong Kong, created a social media campaign to encourage more couples to move towards parenthood. The biggest threat to Wyeth Materna's business is the low fertility rate in Hong Kong – the 4thlowest in the world. Wyeth's introduced the 'A Message From Your Future Baby' campaign to help young couples over come the...

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