Philips Pro Skin Advance Trimmer: The Big Leap - A live marketing challenge
Campaign details
Agency: Pulp Strategy Communications Pvt LtdClient: Philips India Ltd.Category: Consumer Products
Executive summary
This case study describes how Philips India Ltd, a technology company, created a live marketing exercise amongst student marketeers to launch its Pro Skin Advance Trimmer. The key objective was to establish the trimmer as the first choice amongst 17–25 year-old students. The strategy was to target student marketeers to use the trimmer as a live marketing exercise – providing them with real case experience and a...